assessment 2- response to week 3 reading

Reading - How to Design logos, symbols and icons
This excerpt was an interesting snippet to the variety of briefs one can recieve in the design world. I found it interesting the difference in the two brief. The design process for the Pittsburg Children's Museum started off already with a strong direction. I can see this as being just as difficult. We have experienced a similar thing with redesigning the Myer logo. It has constraints but also holds the possibility of thinking outside the box and being creative with what you have. Smith clearly worked well to produce the series of trade-marks - it is inline with the brief but has a fresh and unique touch - that can be manipulated for both colour and black and white. The Metreon - another process again - and interesting in the outcomes from the initial results. This story speaks loud of the long design process that needs to be employed. There has to be many wrongs to produce the right.