assessment 2- response to week 4 reading

Week four reading by David Airey was on how you write a design brief. As much as it is simple the information contained in this document is vital for ensuring best possible results for both designer and business owner. I have noticed recently with a friend who hired a designer to do a brochure and there was a communication break down because clear guidelines were not set up from the beginning. I think one of the most important considerations in the design brief is the schedule and deadline. Being specific with - consultation, creative concepts, production and delivery - will save a lot of stress later in the design process for both the designer and the business.