workshop part 1 - Perpective

What I found most interesting about this article is the creative lengths Kalman took to gain the attention of the viewer. This was applied in this exercise through manipulation image and text. After reading the article I endeavoured to manipulate the image in a way that highlighted its features – not to overbear and eventually destroy the original – but to bring further attention to it. I did this by focussing on its raw black and white nature. Just as Kalmar enticed readers with his close-cropped and fragmented words – the colours and angles endeavour to create that structural feel for the architecture poster.

Workshop part 1 - Portrait Image

This exercise was quite fun. When I looked at the photos I knew straight away I wanted to use the image of the writer. I loved its rawness and the character in his face – AND THE GLASSES! Love it! I made the glasses a feature and increased its black and white contrast by adding a poster effect in photoshop. And I also applied an SVG filter A1_bevelshadow_1 – this gave it a shadow to make it appear coming off the page.

If I were to get this printed I would want it on rough stock (almost recycled paper – like dumbo feathers pass it on) and I would want the heading embossed. This would be printed most likely with offset lithography. This is because it is for the production of a magazine and this would be the most efficient way.

workshop part 1 - Grid, style sheet & Glyphs

This exercise took a while – not only because it was a really long document to edit but because I really had to think about each paragraph, the words that were written and the theme of the content in order to do it justice and for it all to tie in. In saying that, I found it fun actually focussing on the type opposed to a photo or image and I was very inspired by the readings, especially Venezky as he describes the work of Martin from Speak magazine. I LOVE how it was all hand done and thought through so thoroughly and precisely. It wasn’t just a thrown together article layout – every image and font was hand-picked to suit the needs of the article. I think half the time graphic design is so rushed and breezed over that it can never get to its full potential.

workshop part 1 - logo man editorial

I found this exercise interesting in light of reading the article of post-modernism. In particular, the idea, spoken by Jean Baudrillard, that in post-modern society there are no originals, only copies. In this exercise we endeavoured to create something out of something that already existed. I guess in a way we are creating it in a new and different way but our thoughts have most definitely come from something we have previously seen or heard. Fore example, the layout I chose to do for the logoman was probably the result of previous knowledge regarding format and spacing. Everything is connected – fonts chosen- affected by content of article – which also affects the images – which affects colours etc. The other point of interest was the idea of recognisable knowledge – and anything not recognisable is just ‘noise’. Who gets to decide what knowledge and noise is, such as the article we used for logo man editorial? Are some things knowledge to some and not to others- such as the article. Where does the media come into play? This layout for a magazine as such would play some part in the post-modernism mode of knowledge production. I find it something that would entertain through ones quite strong opinion rather than the truth or something that would increase or knowledge – I guess in this way it is travelling up-stream against the tide of post-modernism.

Workshop part 1 - logo man editorial